Hanes was started in the year 1901 by J. Wesley Hanes in USA and is currently the No.1 Men’s Innerwear of America. It is a 117 year old global mega brand with presence across the world. This $ 7 Bn. brand offers innerwear, comfort wear, socks and thermals for men and women of all ages, sizes and for all occasions. With over 40% market share in USA, Hanes is worn in 9 out of 10 American households. Hanes entered India in the year 2005 and became a part of Arvind Brands’ portfolio in 2013. With presence across various channels, Hanes is one of the most respected and accepted brands in the Indian market.
U.S. Polo Association Innerwear
USPA launched its line of innerwear and comfort wear in 2014. True to the parent brand, USPA innerwear provides users with premium imagery and experience in the cluttered Indian innerwear space. Currently, it has briefs, trunks, vests, tees, shorts, pants and thermals for men. It is one of the fastest growing innerwear brands and is present across all leading online and offline outlets.